James has an extensive background in Advertising having worked as an Art Director and Copywriter at agencies such as Euro RSCG, Wnek, Gosper and BMP. Subsequently he honed a Creative Director position at an International Branding agency, responsible for everything from pack design to brand film.

His directing debut came in '2003 with a viral campaign for 'Trojan Condoms' working out of the Viral Factory. As a Filmmaker, James draws from his experience as an agency veteran and combines his skills as a comedic, performance driven storyteller to direct commercials with intelligence and wit. He brings a wealth of creativity and knowledge to every stage of the production process.

Awards

Cannes - 1 Gold, 1 Bronze (Trojan and Axe)

BTAAs - 1 Gold, 3 Silver, 2 Bronze (Trojan, Axe and Guardian)

Best New Director of the Year 2004

D&AD - 3 Nominations (Trojan, Axe and Guardian)

New York Festival - 2 Silvers, 1 Bronze (Axe)

Creative Circle - 1 Silver (Guardian)

Epica - 2 gold (Trojan and Axe)

Future Marketing - 7 Gold (Trojan and Axe)