Ruairi Robinson unleashes the hungry beast

A leisurely day on the boardwalk turns into an unanticipated dip in the canal for an innocent bystander. Ruairi Robinson unleashes the hungry beast in this spot for the French Dairy Council, through Euro RSCG C&O. Mmmmnm, cheese.

January 25, 2012 | Filed Under Ruairi Robinson | Leave a Comment 

Zero to Drama in 3.9 Seconds

Spy Films’ Ruairi Robinson recently partnered up with MacLaren McCann to bring to life Cadillac’s “Zero to Drama in 3.9 Seconds.”  Cadillac, the title sponsor of the 2011 Toronto International Film Festival, wanted to highlight the CTS-V’s ability to go from 0-60 mph in 3.9 seconds.  Interestingly enough, the tone of a movie can change just as quickly.  In the spirit of TIFF, Cadillac created three movie trailer themed spots that draw the comparison between the speed and power of the CTS-V and the rapid, sometimes startling, intensity shift in a feature film.

Credits

September 14, 2011 | Filed Under Ruairi Robinson | Leave a Comment