James Rouse Wins A Clio
Director James Rouse wins a Gold Clio with his Harvey Nichols’ ‘Walk of Shame’ film. The film, which was released before Christmas, picked up well over a million hits on youtube and has already been awarded two Silvers at the British Arrows.
The spot raised a smile by reminding people of a familiar hazard of the Christmas party season – of waking up somewhere unfamiliar the day after a night out and having to embark on the journey home in attire that was less than suitable for the morning rush hour.
They Cannes do it!
Alex Roman‘s Silestone “Above Everything Else,” a 100% CG spot, earned a Film Craft Gold at the Cannes Lions International Festival of Creativity.
“Realism was my main goal here. I firstly thought of shooting some live-action but after studying carefully the budget and deadline I realized that CGI was the only way I could do it. The most important part for me was to deliver a beautiful and very visual commercial and keep the viewer focused on the commercial itself, not the fact that it was a CG piece: the photorealism was the only option I had to achieve this.”
James Rouse also picked up a Bronze Lion in the Promo & Activation category for his “Bud ice cold index” spots out of DDB UK.
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