They Cannes do it!
Alex Roman‘s Silestone “Above Everything Else,” a 100% CG spot, earned a Film Craft Gold at the Cannes Lions International Festival of Creativity.
“Realism was my main goal here. I firstly thought of shooting some live-action but after studying carefully the budget and deadline I realized that CGI was the only way I could do it. The most important part for me was to deliver a beautiful and very visual commercial and keep the viewer focused on the commercial itself, not the fact that it was a CG piece: the photorealism was the only option I had to achieve this.”
James Rouse also picked up a Bronze Lion in the Promo & Activation category for his “Bud ice cold index” spots out of DDB UK.
Alex Roman Above Everything Else
Spy director Alex Roman directs spot for Silestone brand counter-tops.
“Although this spot is 100% CG, the beauty of the shots distract the viewer from this amazing fact. Each composition is elegantly balanced: light counterweights dark, chaos challenges order. The sparse soundtrack creates a sense of lightness and wonder, and we are invited into a world that seems so real, so tangible, that we fully accept the glass-like shattering of grapes and peppers.” -Motionographer
View Alex Roman’s Silestone HERE
View Alex Roman’s REEL HERE
Alex Roman – The Third & The Seventh
Alex Roman defines himself as a light-sculptor director.
The Third & The Seventh is A FULL-CG animated piece that tries to illustrate architecture art across a photographic point of view, where main subjects are already-built spaces. Sometimes in an abstract way. Sometimes surreal.
Alex Roman joins Spy for International Representation.
View Alex Roman’s REEL HERE
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