James Rouse Wins A Clio
Director James Rouse wins a Gold Clio with his Harvey Nichols’ ‘Walk of Shame’ film. The film, which was released before Christmas, picked up well over a million hits on youtube and has already been awarded two Silvers at the British Arrows.
The spot raised a smile by reminding people of a familiar hazard of the Christmas party season – of waking up somewhere unfamiliar the day after a night out and having to embark on the journey home in attire that was less than suitable for the morning rush hour.
Stop killing grandma!
We’ve all been there. Searching for a job in order to finally leave the current one you hate. The biggest problem is finding a reason to miss work to get to an interview for a better position elsewhere. Enter: Grandma. Everyone knows you don’t question someone who uses the “family emergency” line, it’s just bad etiquette. The only downfall to this ingenious excuse is that Grandma can only die so many times.
Spy Films director Martin Hodara has partnered with Draftfcb Argentina to explore this exact concept through the promotion of Argentinean job search website Zonajobs, which spans throughout Chile, Spain, Brazil, Mexico, Peru, and Colombia. Ending with the tagline “Let Grandma rest in peace, find a job you want to go to” it becomes pretty clear that Grandma won’t be happy until you are. Find a job and let the poor woman die for good!
Fact: The actress is indeed 90 years old, but still had to be told to act like an old woman. Apparently, she was overly spry.
Upon reflection of the spot, Hodara says “I think the agency was inspired by the universal feeling that people have when they have a job they don’t like, and invent excuses to miss work. It is incredible how people around the world, based on comments on YouTube, identify with this message.”
Ted
For the second year in a row Spy has been featured on TED Ads Worth Spreading for a commercial we produced. Last yearʼs list featured our Batelco ad that has received nearly 2 million views on YouTube. This year TED highlights us for our Rethink Breast Cancerʼs “ Your Man Reminder” spot, directed by John Grammatico, a newcomer to Spy.
“The dream behind this initiative is to find ads that communicate ideas with consumers in the same way that TED wants to communicate with its audience. An idea can reset someone’s worldview and even begin a domino effect as they pass it on to friends.”
Rethink currently sits at close to 2.2 million views on YouTube, and counting.
“A brilliantly funny approach to a serious issue — Rethink Breast Cancer uses hot guys to remind women to check their breasts. The campaign encourages women to download the mobile app and choose their favorite man, receiving a pleasant monthly reminder of a possibly life-saving exercise.” The success of Rethink Breast Cancerʼs “Your Man Reminder” shows how the combination of witty humor and attractive men not only sets the stage for a great ad, but can also help save lives.
Ruairi Robinson unleashes the hungry beast
A leisurely day on the boardwalk turns into an unanticipated dip in the canal for an innocent bystander. Ruairi Robinson unleashes the hungry beast in this spot for the French Dairy Council, through Euro RSCG C&O. Mmmmnm, cheese.
Old McDonald Had a Foe
Trevor Cornish has paired up with TBWA/Paris to create a witty spot promoting the new McFarmer and McTimber sandwiches at McDonalds. Shot in California over two days, the classic soundtrack “Eye of the Tiger” guides these two foes in their rigorous training to compete in brute force for the ultimate reward.
Using the everyday chores of an average logger and farmer, larger-than-life weight lifting and cardio regiments become the workout plans for these two enemies. The farmer is depicted skipping rope with barbed wire, and weight training with full-sized hay bails and a tractor with the swather attached. The logger practices his sparring with a grizzly bear, rows with an enormous saw in each hand to cut down numerous trees at once, and uses boulders to tone his muscles. After the intense workouts, each rival indulges himself with his respective sandwich.
Reflecting on the shoot, Cornish described it as challenging as every scene was its own large, in-camera stunt. The remote locations, large cranes, and real wildlife made for a lot of prep and planning, but in the end it all came together as envisioned.
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