Ruairi Robinson unleashes the hungry beast
A leisurely day on the boardwalk turns into an unanticipated dip in the canal for an innocent bystander. Ruairi Robinson unleashes the hungry beast in this spot for the French Dairy Council, through Euro RSCG C&O. Mmmmnm, cheese.
Old McDonald Had a Foe
Trevor Cornish has paired up with TBWA/Paris to create a witty spot promoting the new McFarmer and McTimber sandwiches at McDonalds. Shot in California over two days, the classic soundtrack “Eye of the Tiger” guides these two foes in their rigorous training to compete in brute force for the ultimate reward.
Using the everyday chores of an average logger and farmer, larger-than-life weight lifting and cardio regiments become the workout plans for these two enemies. The farmer is depicted skipping rope with barbed wire, and weight training with full-sized hay bails and a tractor with the swather attached. The logger practices his sparring with a grizzly bear, rows with an enormous saw in each hand to cut down numerous trees at once, and uses boulders to tone his muscles. After the intense workouts, each rival indulges himself with his respective sandwich.
Reflecting on the shoot, Cornish described it as challenging as every scene was its own large, in-camera stunt. The remote locations, large cranes, and real wildlife made for a lot of prep and planning, but in the end it all came together as envisioned.
-
Translate
