Adizero – Eric Berry 6.9

Radical Friend finished their latest spot for Adidas through Mutt Industries. It features Eric Berry of the KC Chiefs in an explosion of psychedelic laboratories, underwater test tanks, and anti-gravity chambers. His agility and strength was captured by shooting slow-motion scenes of him taking down un-expecting opponents, floating through the air to intercept a pass, and effortlessly evading anyone who tries to stop him. Contrasted with a barrage of quick cut-aways, the result is as amazing as the shoe itself.

Shots issue 131 contender

Client: Adidas
Agency: Mutt Industries
Creative Directors Mike McCommon & Steve Luker
Art Director: Allison Kerst
Copywriter: Mike Houston
Agency Producer: Chris Lawson
Account Director: David Beauvais
Music Supervision: Alex James
Production Co.: Spy Films
Director: Radical Friend
Executive Producer: Carlo Trulli
Line Producers: Brian Welsh & Jonathan Lia
Post Co: Lost Planet L.A.
Editor: Max Koepke

August 24, 2011 | Filed Under Radical Friend 

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