They Cannes do it!

Alex Roman‘s Silestone “Above Everything Else,” a 100% CG spot, earned a Film Craft Gold at the Cannes Lions International Festival of Creativity.

“Realism was my main goal here. I firstly thought of shooting some live-action but after studying carefully the budget and deadline I realized that CGI was the only way I could do it. The most important part for me was to deliver a beautiful and very visual commercial and keep the viewer focused on the commercial itself, not the fact that it was a CG piece: the photorealism was the only option I had to achieve this.”

James Rouse also picked up a Bronze Lion in the Promo & Activation category for his “Bud ice cold index” spots out of DDB UK.

June 27, 2011 | Filed Under Alex Roman, Directors, James Rouse 

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