Dollar Shave Club, the subscription service that burst on the scene last year with this viral video directed by Lucia Aniello to challenge the likes of Procter & Gamble Co., is looking to do the same thing this year with wet toilet paper for men.
Seriously. One Wipe Charlies got their official launch June 4 with this video also directed by Lucia for a product many men use even if they don’t talk about it as much as razors.
“Our goal is to own the bathroom and to be the easiest place for guys to get the things they use every day,” said Dollar Shave Club CEO Michael Dubin.
The spot, directed by James Rouse through Adam & Eve DDB is based on a scenario to which every parent can relate: the tried and trusted trick of driving your baby around in order to get them to sleep.
The National Communications Manager at Volkswagen UK, Kirsten Stagg, said: “I am delighted that we have been able to find a way to communicate a technical message in such an effortless and engaging way. This reflects our communications strategy to leverage the warm and human side to our brand.”
Trevor Cornish finishes his latest spot through The Divinsky Group for the Boys & Girls Club of Canada. Shot over 3 days in Montreal, Toronto and Ottawa the spot features local personalities training for The Race for Kids happening on June 1st. This nontraditional race involves stations and challenges that you have to complete, some physical, some mental, and most often silly and child fun inspired. The teams of four don’t know what the challenges will be before they arrive at them so they have to be ready for almost anything. This spot features them training for these unknown possibilities in anyway they can. Including Zack Werner the host of Canadian Idol, Hank Palmer an Olympic sprinter, Mick E. Moose the Jets Mascot and Hamilton Tiger Cats slotback, Dave Stala.
In this quirky new spot for Mitsubishi Brazil, director Martin Hodara shows a young man getting to grips with life underneath an octopus. The story follows the boy through his teen years to adulthood, until one day the octopus spots a Mitsubishi ASX and makes the leap, leaving the man with a great head of hair and somehow no suction prints.
Spy Films director Alan Poon was approached by Brooklyn based The Hill-side to come up with a unique and clever campaign that would integrate stop-motion animation into their series of already successful lookbooks. At first the idea was to create a traditional video, but as Alan suggests “with today’s short attention spans and to capitalize on The Hill-side’s blog-savvy audience, small loop-able animations seemed entirely appropriate, the GIF was the perfect format”.
Poon carefully juxtaposes a tableau of traditional portraits with playful Hill-side fabrics that mischievously come to life unbeknownst to its wearers. Upon its launch, the animated lookbook has been featured on many notable sites including GQ.com and CoolHunting.com.