Spy Embraces Daniel Cox
‘Embrace Life’ launched online on 26 January and built up 1.5 million views in it’s first 20 days.
‘I wanted to create a visual metaphor addressing how a single decision in a person’s day can greatly influence both their own and their loved ones’ lives,’ says director Daniel Cox. The film required an additional 93 thousand watts of lighting to create the right effect.
The New York Daily News used ‘Embrace Life’ as an example of the sort of advertising that should be showcased during the Super Bowl.
Daniel Cox joins Spy Films for exclusive Canadian representation.
View ‘Embrace Life’
May 6, 2010 | Filed Under Daniel Cox
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