Volkswagen: Baby
The spot, directed by James Rouse through Adam & Eve DDB is based on a scenario to which every parent can relate: the tried and trusted trick of driving your baby around in order to get them to sleep.
The National Communications Manager at Volkswagen UK, Kirsten Stagg, said: “I am delighted that we have been able to find a way to communicate a technical message in such an effortless and engaging way. This reflects our communications strategy to leverage the warm and human side to our brand.”
The Boys & Girls Clubs of Canada
Trevor Cornish finishes his latest spot through The Divinsky Group for the Boys & Girls Club of Canada. Shot over 3 days in Montreal, Toronto and Ottawa the spot features local personalities training for The Race for Kids happening on June 1st. This nontraditional race involves stations and challenges that you have to complete, some physical, some mental, and most often silly and child fun inspired. The teams of four don’t know what the challenges will be before they arrive at them so they have to be ready for almost anything. This spot features them training for these unknown possibilities in anyway they can. Including Zack Werner the host of Canadian Idol, Hank Palmer an Olympic sprinter, Mick E. Moose the Jets Mascot and Hamilton Tiger Cats slotback, Dave Stala.
Martin Hodara Gets A Grip On Mitsubishi
In this quirky new spot for Mitsubishi Brazil, director Martin Hodara shows a young man getting to grips with life underneath an octopus. The story follows the boy through his teen years to adulthood, until one day the octopus spots a Mitsubishi ASX and makes the leap, leaving the man with a great head of hair and somehow no suction prints.
Alan Poon Creates Traditional Portraits That Come To Life
Spy Films director Alan Poon was approached by Brooklyn based The Hill-side to come up with a unique and clever campaign that would integrate stop-motion animation into their series of already successful lookbooks. At first the idea was to create a traditional video, but as Alan suggests “with today’s short attention spans and to capitalize on The Hill-side’s blog-savvy audience, small loop-able animations seemed entirely appropriate, the GIF was the perfect format”.
Poon carefully juxtaposes a tableau of traditional portraits with playful Hill-side fabrics that mischievously come to life unbeknownst to its wearers. Upon its launch, the animated lookbook has been featured on many notable sites including GQ.com and CoolHunting.com.
Rafael Lopez Saubidet creates a terrifying lava monster for Vigorsol gum
Director Rafael Lopez Saubidet creates a terrifying molten lava monster for Vigorsol Ice gum.
The spot opens on a city under assault from a huge fire-breathing monster. ʻCaptain Ice” is the unlikely hero who eventually defeats him with the help of Vigorsol gum. The opening scene was built up using stock footage and built up still frames. A team of matte painters added a menacing feel to the sky, and the helicopters are completely CG.
Moving Picture Companyʼs team of concept artists developed an extensive series of exploratory sketches using films such as ʻWrath of the Titansʼ as reference. The team researched volcanic behavior, as well as ice cracks and rocks to create the monster, affectionately nicknamed James. The team took special care to define Jamesʼ personality, using human expressions and applying them to the 3D model. This allows a high level of anthropomorphism, and shows James both angrily destroying the city, then in shock as he is vaporized.
As the Lava Monster gets to work destroying the city, his touch on the buildings around him blackens them – this effect was added by matte painting. A great deal of the fire and Flames were captured in camera, and were embellished with CG elements. As The Monster turns a corner to face up to the Ice Man, the buildings behind him were added for scale, as well as additional cars and buildings in the background.
The end result is a well-crafted and clever display of both creative brilliance and technical skill.
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