Ruairi Robinson unleashes the hungry beast
A leisurely day on the boardwalk turns into an unanticipated dip in the canal for an innocent bystander. Ruairi Robinson unleashes the hungry beast in this spot for the French Dairy Council, through Euro RSCG C&O. Mmmmnm, cheese.
Old McDonald Had a Foe
Trevor Cornish has paired up with TBWA/Paris to create a witty spot promoting the new McFarmer and McTimber sandwiches at McDonalds. Shot in California over two days, the classic soundtrack “Eye of the Tiger” guides these two foes in their rigorous training to compete in brute force for the ultimate reward.
Using the everyday chores of an average logger and farmer, larger-than-life weight lifting and cardio regiments become the workout plans for these two enemies. The farmer is depicted skipping rope with barbed wire, and weight training with full-sized hay bails and a tractor with the swather attached. The logger practices his sparring with a grizzly bear, rows with an enormous saw in each hand to cut down numerous trees at once, and uses boulders to tone his muscles. After the intense workouts, each rival indulges himself with his respective sandwich.
Reflecting on the shoot, Cornish described it as challenging as every scene was its own large, in-camera stunt. The remote locations, large cranes, and real wildlife made for a lot of prep and planning, but in the end it all came together as envisioned.
Happy Holidays
Happy Holidays from all of us at Spy!
Sony 3D – Two Worlds ft. Leonard Cohen
(directed by Arev Manoukian – produced by Spy3D)
Spy Films and director Arev Manoukian produce global campaign for Sony.
UK based agency Grey London approached Arev to collaborate on this 3D cinematic spot after watching short film, Nuit Blanche. ECD Nils Leonard already had Leonard Cohen’s poem That’s What I Heard You Say in mind, and needed to find a visual component that was just as poignant and influential. According to Nils, “Nuit Blanche… really just captured a unique, powerful romance that I hadn’t seen before,” which he felt would do justice to Cohen’s words.
Two Worlds captures an emotion so powerful between two people that the physical world no longer matters. Thus came the challenge of showing how 3D can really make an audience feel something, not merely creating an elaborate spectacle of flying cars and debris.
Spy3D and exclusive partner 3DCC worked alongside Arev Manoukian to ensure a proper stereoscopic 3D production. In-house stereographer Bill Reeves noted that the most memorable challenge was that Two-Worlds had purely CG elements. “The biggest task being positioning the live actors and all the action in correct stereoscopic parallax values that would make sense when you start to layer elements together and build the scene around the talent… that’s where the biggest challenge was… just the position of subjects.”
Leonard Cohen’s words brought a human, raw emotion to the film. Cohen was drawn to the project due to its level of beauty and romance. Paired with the breathtaking musical composition by Clint Mansell (Black Swan, Requiem for a Dream), a notion of power was given to the epic digital landscape. The music carried the words in a poetic fashion, which really brought audio and video together seamlessly.
Elizabeth Orne
Join us in welcoming our newest director to the roster at Spy: Elizabeth Orne. Her imagination and creativity use a combination of dry humor, gorgeous colors, and well composed frames to make old ideas new again, surprising and delighting her audiences. Her unique abilities derive from a mix of her studies in Art History and Filmmaking. She began her professional career working in art galleries in London, New York, and Los Angeles. While in LA she directed theatre productions before returning to NYC to attend the NYU Graduate Film Program, where she made her thesis film “Crazy Glue”. The film was chosen to screen at Telluride Film Festival, which is known for other famous premieres such as Juno and Brokeback Mountain. Elizabeth describes her directing as emotionally true yet delightfully entertaining, stating that: “Our job as storytellers is not to just communicate the dry bones of a story, but to engage an audience, and leave the story resonating within them.”
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