Adam Berg started out like many others, doing zombie flicks in his back yard starring his parents. To widen his knowledge he studied film at Stockholm University, and then at The Stockholm Film School.

He left in his final year after directing his debut Music Video for his brothers band Kent, which won a Swedish Grammy. This led to a stream of further work and more Grammy nominations.

Adam moved to London in 1998 to direct music videos, first through Solid Films and then at Oil Factory. His work includes videos for such artists as Groove Armada, Death in Vegas and Reef.

In 2000 Adam started directing commercials, first in Scandinavia, including spots for the Finnish beer KOFF and Radio Mafia. He proceeded to direct commercials for Leagas Delaney in Paris and advertising agencies throughout Europe. More recent were the spots for JC Jeans and dark humorous Rix FM spot.

In December 2004 Adam shot K Swiss new campaign. These spots are a funky observation of European youth culture. The different ads combine street cast, urban locations with a playful edge.

2009 - Philips Carousel wins Cannes Lions 2009 Film Grand Prix

He now divides his time between London and Stockholm.